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COMBINING TALENT + TECH.

Pickup_andWebb is a collaboration between award-winning, vastly experienced pair, Oliver Pickup, journalist, and Cameron Webb, brand strategist.

By combining an ever-increasing, commercially-focused, expert talent pool of international journalists and applied use of AI technologies, we deliver consistently high-quality, global thought leadership.

Our flexible model means we match our expertise to the needs of our clients – their industries, and issues.

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Headshot of Oliver Pickup, co-founder of Pickup and Webb.

Oliver Pickup

Oliver is an multi-award-winning Journalist, Broadcaster, and Editor. His by-line has appeared in countless publications around worldwide, including in the Financial Times, Daily Telegraph, Guardian, Wall Street Journal, Raconteur, and he specialises in technology, business, and culture.

SKILLS

Storytelling, Editing, Interviewing, Presenting, Editorial strategising, Communicating

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Cameron Webb

Cameron is an award-winning Creative Strategist; A former Big Four Head of Brand, he is committed to developing the reputations and profiles of individuals and organisations through their brands, in pursuit of commercial advantage.

SKILLS

Market research, Segmentation, Targeting, Positioning, Competitor analysis, Strategic insight generation

Headshot of Cameron Webb, co-founder of Pickup and Webb.

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Our Philosophy: Igniting Minds, Inspiring Change

At Pickup_andWebb, we believe that authentic thought leadership has the power to transform industries, challenge conventions, and drive meaningful progress.

Our philosophy is rooted in five core principles that guide everything we do.

  1. Curiosity Without Bounds: We approach every challenge with an insatiable curiosity, constantly seeking new perspectives and pushing the boundaries of what's possible. We're not content with surface-level understanding; we dig deeper, ask uncomfortable questions, and explore the unexplored territories of thought.
  2. Empathetic Understanding: We recognise that effective thought leadership stems from a deep understanding of our clients, their industries, and the complex ecosystems in which they operate. By cultivating genuine empathy, we create insights that resonate on a profound level and drive real change.
  3. Provocative Thinking: We're not afraid to challenge the status quo. Our goal is to spark conversations, provoke debate, and encourage fresh thinking. We believe that true progress often lies just beyond the comfort zone of conventional wisdom.
  4. Pioneering Spirit: Innovation is paramount. We’re constantly exploring new methodologies, leveraging cutting-edge technologies, and pioneering novel approaches to thought leadership. We don't just keep pace with change; we strive to be at the forefront, leading the way.
  5. Actionable Brilliance: While we pride ourselves on intellectual rigour, we always maintain sight of the practical. Our insights are designed to be more than just exciting ideas; they're launchpads for action, catalysts for transformation, and blueprints for success.