Experience how our Discovery-First methodology transforms brands and drives client conversations.

Case study

Crowe Global

The Art of Smart Thought Leadership Hub

When strategy comes first, everything else follows.

Oliver and Cameron's collaboration on The Art of Smart programme became the foundation for Pickup_andWebb's approach. What began as a static annual index-report evolved into a dynamic multimedia hub – but only because the strategic groundwork came first.

Before any content was created, the programme established clear objectives: raise brand awareness among target audiences, provide topical content that business development could tailor for prospecting, and initiate value conversations with existing clients. Every piece of content that followed was benchmarked against these goals.

Strategic objectives:

• Raise brand awareness among target audiences to above 60%.
• Provide topical content that business development could tailor and use to include in prospecting and to initiate new value conversations with existing clients.

Programme overview and impact results

Brand awareness increased to 64% in key target markets

+4% increase in preferred provider status among clients

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50+

Pieces of unique content

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40+

Internal expert contributors

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119+

External expert contributors

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17,000+

thought leadership views

+126%

uplift in corporate website traffic

+498%

uplift in web traffic from mobile

77,000+

individual website sessions

• Four international external partnerships with The Global Growth Institute, Singapore Business School, International Women’s Forum, and Franco-British Chamber of Commerce